Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in 1987. Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gel, visible from the exterior of the shoe and intended to provide cushioning underfoot. Air Max was conceptualized by Tinker Hatfield, who initially worked for Nike designing stores, with the underlying technology being created and patented by M. Frank Rudy.

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